![]() Moreover, he introduces the concept of “thin-slicing”. In other words, a person will often overlook the negatives to focus on the positives, and vice-versa. ![]() Interestingly, relationships have a positive or negative “override state”. In Chapter 1, Gladwell tells readers about the “love lab.” With highly-predictive coding of the behavior of newlyweds, a scientist can predict whether a marriage will last based on the first 15 minutes of conversation. Below is a synopsis and analysis of some of the fascinating–even bizarre–perceptual insights in “Blink” and how they relate to Marketing. The relevance? Many of the insights in Blink can be applied directly to the Marketing Sciences, given their depth into the human unconscious and behavior. We have reviewed a few chapters in Malcolm Gladwell’s best seller “Blink”. ![]() This week’s posting will be on a lighter note than that of last week which concerned the unfolding financial crisis in North American markets. ![]()
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